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The marketing minds behind Kraft Brand Mayonnaise sent an 8-foot replica of a jar of mayonnaise to the offices of Merriam-Webster. According to their Instagram post<\/a>, this gift of \"the moistest delivery the world has ever seen\" was sent as part of a campaign to get the dictionary to declare the adjective \"moist\" as the next word of the year. The back of the gigantic jar reads:<\/p>\n Dear Dictionary Gatekeepers,<\/p>\n Here is a 2023 pound jar of Kraft Real Mayo<\/i><\/b> aka the Moist Maker<\/i><\/b>, aka the Moistiest<\/i><\/b>.<\/p>\n For years, we've watched \"moist\"<\/i><\/b> be degraded by the internet... the media deeming it \"universally\" hated.<\/p>\n We won't let this slander go on any longer! Our mayo is indisputable evidence that moist<\/i><\/b> is a great word, and that every meal is better moist!<\/i><\/b><\/p>\n Since you've done nothing to redeem its true meaning, we'll keep searching \"moist<\/i><\/b> and hack your competition.<\/p>\n With America's help, we'll make Moist<\/i><\/b> your Word of the Year.<\/p>\n Moistly, Kraft Real Mayo<\/b><\/i><\/p>\n I learned about this through a social media post by my friends at Johnson's Dictionary Online<\/a>. I think Kraft would be quite satisfied with Johnson's second definition for moist<\/i><\/a> (and they may also enjoy the quote by Blackmore for use in their campaign combatting dry food):<\/p>\n MOIST. adj.<\/i> [moiste<\/i>, moite<\/i>, French.] This explicit sense of yummy juiciness is absent from The Century Dictionary<\/i> a century later, but the usage notes there do note that, in contrast to synonyms like dank<\/i> and damp<\/i>, moist<\/i> is generally used in positive connotations. There's no feeling of ickiness attached to its use. Unfortunately, The Century Dictionary<\/i> has not survived, so Kraft can't petition their offices for assistance in throwing off the online squeamishness around moist<\/i>.<\/p>\n moist<\/b> (moist), a.<\/i> and n.<\/i> [< M.E. moist, moyst<\/i> < OF. moiste<\/i>, F. moite<\/i>, damp, moist, < L. musteus<\/i>, new, fresh, < mustum<\/i>, new wine, mustus<\/i>, new, fresh: see must<\/i>2<\/sup>.] I.<\/b> a<\/i>. 1.<\/b> New; fresh. [Obsolete or prov. Eng.]<\/p>\n Hire hosen weren of fyn scarlet reed, 2.<\/b> Damp; slightly wet; suffused with wetness in a moderate degree: as, moist<\/i> air; a moist<\/i> hand.<\/p>\n In places drie and hoote we must assigne The hills to their [the clouds'] supply Moist chamber<\/b>, a chamber which enables objects under microscopic examination to remain moist, and be studied without intervention of thin glass. Micrographic Dict.<\/i> — Moist color.<\/b> See color<\/i>. — Moist gangrene<\/b>. See gangrene<\/i>, 1. — Moist gum<\/b>. Same as dextrine.<\/i> =Syn. 2.<\/b> Damp, Dank, Moist, Humid.<\/i> Damp<\/i> is generally applied where the slight wetness has come from without, and also where it is undesirable or unpleasant: as, a damp<\/i> cellar, damp<\/i> sheets, a damp<\/i> evening. Dank<\/i> strongly suggests a disagreeable, chilling, or unwholesome moistness. Moist<\/i> may be a general word, but it is rarely used where the wetness is merely external or where it is unpleasant: as, a moist<\/i> sponge, a moist<\/i> hand, moist<\/i> leather. \"If we said the ground was moist<\/i>, we should probably mean in a favorable condition for vegetation; if we said it was damp<\/i>, we should probably mean that we ought to be careful about walking upon it.\" (C. J. Smith<\/i>, Synonyms Discriminated, p. 293.) Humid<\/i> is a literary or scientific term for moist<\/i>, but would be applicable only to that which is so penetrated with moisture that the moisture seems a part of it: as, humid<\/i> ground, but not a humid<\/i> sponge or hand.<\/p>\n Combing out her long black hair My lips were wet, my throat was cold, Give me your hand; this hand is moist<\/i>, my lady. Shak.<\/i>, Othello, iii. 4. 36.<\/p>\n Growths of jasmine turn'd II.<\/b> n.<\/i> Wetness; wet; moisture.<\/p>\n So, too much Moist<\/i>, which (vnconcoct within) The marketing minds behind Kraft Brand Mayonnaise sent an 8-foot replica of a jar of mayonnaise to the offices of Merriam-Webster. According to their Instagram post, this gift of \"the moistest delivery the world has ever seen\" was sent as part of a campaign to get the dictionary to declare the adjective \"moist\" as the … Continue reading Kraft Mayonnaise Attempts to \"Hack\" the Merriam-Webster Word of the Year<\/span>
1. Wet, not dry; wet, not liquid; wet in a small degree.
Why were the moist<\/i> in number so outdone,
That to a thousand dry they are but one. Blackmore.<\/i>
Many who live well in a dry air, fall into all the diseases that depend upon a relaxation in a moist<\/i> one. Arbuthnot.<\/i>
Nor yet, when moist<\/i> Arcturus clouds the sky,
The woods and fields their pleasing toils deny. Pope.<\/i>
2. Juicy; succulent. Ains.<\/i><\/p>\n
Ful streyte y-teyd, and shoos ful moyste<\/i> and newe. Chaucer<\/i>, Gen. Prol. to C. T., l. 457.<\/p>\n
Hem mooldes moist<\/i>, and ther as it is colde. Palladius<\/i>, Husbondrie (E. E. T. S.), p. 81.<\/p>\n
Vapour, and exhalation, dusk and moist<\/i>,
Sent up amain. Milton<\/i>, P. L., xi. 741.<\/p>\n
Damp<\/i> from the river. Tennyson<\/i>, Princess, iv.<\/p>\n
My garments all were dank<\/i>. Coleridge,<\/i> Ancient Mariner.<\/p>\n
Their humid<\/i> arms festooning tree to tree. Tennyson<\/i>, Fair Women.<\/p>\n
The Liuer spreads betweixt the flesh and skin,
Puffs vp the Patient, stops the pipes and pores
Of Excrements. Sylvester<\/i>, tr. of Du Bartas's Weeks, i. 2.<\/p>\n","protected":false},"excerpt":{"rendered":"